Pricing
Start free with your own Google data. Pay when you need market data.
Your Search Console and Analytics data is free. Keyword, backlink, SERP and AI-visibility data costs us real money per call, so it comes with Pro and Team, at cost.
Cloud plans
Free
$0/mo
Your own Google data, in any AI app that supports MCP.
- 7 tools for your Search Console and GA4 data
- Up to 100 tool calls a day, 10 a minute
- Connect Claude, Cursor or VS Code by signing in
- Dashboard for websites, usage and API keys
Pro
$10/mo
Add market data: what people search for, who ranks, and who links to whom.
- Everything in Free, with no daily cap
- 12 keyword, backlink, SERP and AI-visibility tools
- $4 of market data included each month, at cost
- Beyond that, a prepaid wallet at cost plus 15%, from $5
- 60 tool calls a minute
Team
$50/mo
Pro for up to 5 people sharing one workspace.
- Everything in Pro
- 5 seats, owner included, invite by email
- Shared websites and Google connections
- $20 of market data included each month, at cost
- Each person signs in with their own account
Run it yourself
Community: free, MIT licensed
Deploy your own copy to your Cloudflare account. You get all 19 tools. The market-data tools use your own DataForSEO account, which bills you directly at its prices, with nothing added. Self-hosting has no dashboard, sign-in or team features: it's one server, protected by a token you set.
Compare plans
| Free | Pro | Team | Self-host | |
|---|---|---|---|---|
| Price | $0 | $10/mo | $50/mo | $0, plus your own DataForSEO bill |
| Search Console and GA4 tools (7) | Yes | Yes | Yes | Yes |
| Market-data tools (12) | No | Yes | Yes | With your DataForSEO key |
| Market data included each month | None | $4 | $20 | Pay DataForSEO directly |
| More market data | Upgrade | Wallet, cost + 15% | Wallet, cost + 15% | Pay DataForSEO directly |
| Tool calls | 100/day, 10/min | 60/min | 60/min | Your own limits |
| People | 1 | 1 | 5 | Anyone with your token |
| Connect by signing in | Yes | Yes | Yes | Shared token only |
| Dashboard | Yes | Yes | Yes | No |
| Who runs it | Us | Us | Us | You |
What market data costs
Market data is bought per call, and calls cost different amounts. These are typical costs from real calls, at cost, which is what your plan's included amount is spent at. Past it, the wallet pays the same plus 15%. Nothing is capped: you decide how to spend it, and every call and its cost is listed under Usage in your dashboard.
| Tool | Typical cost | Pro's $4 covers about |
|---|---|---|
inspect_serp | about $0.002 per call | 2,000 calls |
inspect_search_visibility | about $0.012 per call | 333 calls |
discover_competitors | about $0.013 per call | 307 calls |
research_keywords | about $0.013 per seed keyword | 307 seed keywords |
inspect_page | about $0.013 per call | 307 calls |
inspect_keyword | about $0.014 per call | 285 calls |
inspect_backlinks | about $0.024 per call | 166 calls |
compare_keyword_coverage | about $0.024 per competitor | 166 calls with one competitor |
compare_backlink_gap | about $0.028 per competitor | 142 calls with one competitor |
inspect_domain | about $0.038 per call | 105 calls |
inspect_ai_visibility | about $0.10 per domain compared | 40 domains compared |
discover_ai_citations | about $0.12 per call | 33 calls |
The two AI-visibility tools cost the most, because they query AI answers rather than a search index. Comparing a domain with 5 competitors in AI answers is about $0.60, while a live Google results check is a fraction of a cent. Your own Search Console and Analytics tools cost nothing.
Frequently asked
What counts as "market data", and why isn't it free?
Keyword volumes, rankings, live search results, backlinks and AI-answer citations. We buy it per call from a data provider, so it can't be unlimited on a free plan. Your own Search Console and Analytics data costs us nothing, so that part is free.
What happens when I use up my included market data?
Calls draw from your prepaid wallet, charged at cost plus 15%. Top it up from Billing ($5 minimum). With an empty wallet, market-data calls stop until your next billing period; your Google data keeps working. Every call and its cost is listed under Usage.
How do I connect it to my AI app?
Add https://vouchedhq.com/mcp in Claude, Claude Code, Cursor or VS Code and sign in; no key to copy. For scripts or apps that can't sign in, create an API key in the dashboard.
How do Team seats work?
The owner invites people by email from Settings. Everyone shares the workspace's websites, Google connections and included market data, and signs in with their own account. Only the owner manages billing. Removing someone ends their access immediately.
Can I cancel?
Anytime, from Billing. Your workspace moves to the Free plan, so your Google tools keep working. Any wallet balance is kept in case you come back.
Is the hosted version the same code as self-hosting?
Yes: the same open-source tools. Cloud adds hosting, bundled market data, sign-in, teams and the dashboard. You can move to your own copy at any time.